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How Urban Outfitters Builds Community on Social Media

Summary by Adweek

“The era of the follower is dead,” said the brand’s head of brand marketing and communication.

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“The era of the follower is dead,” said the brand’s head of brand marketing and communication.

2 days ago

We've been too support-focused and platform-centric for too long. What happens when we embrace community marketing techniques?

2 days ago

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FeverBee broke the news in 2 days ago on Monday, May 12, 2025.

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