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The Ready-to-Take Beverage Segment Projects a 36.8% Growth in Mexico Around 2027
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MEXICO CITY, June 5, 2026 – The ready-to-take alcoholic beverage segment (RTD) in Mexico projects an accumulated growth of 36.8% by 2027, after registering an average annual increase of 35% between 2018 and 2022, according to data from the consulting firm Samy Alliance. This evolution is part of a change of habits in the local market, where 63% of consumers value sensory experiences when choosing a product, according to the study Future of Beer …
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