The quiet rebellion that changed how the world gives

The quiet rebellion that changed how the world gives

Giving Tuesday did not begin as a fundraising tactic. It began as a rebellion. In 2012, a small team at New York’s 92nd Street Y looked at the frenzy of Black Friday and Cyber Monday and asked a simple question: What if the world paused for one day, not to buy, but to give? The idea was quiet and almost naïve, yet it spread faster than anyone imagined. Within a year, it reached dozens of countries. Within five years, it reached hundreds. People …