US EditionThe psychology of the tradeshow floor
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The psychology of the tradeshow floor
Behind every bustling tradeshow lies a floor plan engineered not just for logistics but for psychology. From lighting to layout, venues play a powerful role in how attendees navigate, engage, and buy. In our newest EN Listicle, we look at how the smartest venues use behavioural science to drive results for organisers and exhibitors alike. Floorplan flow affects footfall: people prefer paths of least resistance Venues that offer logical, wide, an…
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