US EditionXbox Ally Gaming Handheld Price Could Be Higher Than Expected, Leak Suggests
EUROPE, JUL 14 – Asus's own website accidentally revealed European prices for the ROG Xbox Ally handhelds, with the base model at €599 and the premium model at €899, signaling a premium market entry.
- Microsoft and Asus announced two new handheld gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, expected for release in fall 2025.
- This announcement followed months of leaks and speculation amid tariff uncertainties and a 90-day pause on US-China tariffs set to end August 1.
- The devices feature AMD Ryzen processors, 7-inch 1080p 120Hz displays, and improved specs over previous ROG Ally models, with alleged prices revealed online.
- Leaked European prices list the base Xbox Ally at 599 euros and the Ally X at 899 euros , though US pricing and final confirmation remain unclear.
- If accurate, these prices place the handhelds above the base Steam Deck, suggesting they must deliver strong performance or value to compete effectively.
44 Articles
44 Articles
Microsoft's new ROG handheld may come with an eye-watering price tag
The new Xbox gaming handheld might be even more of a premium product than initially expected.That's the fear emanating from a new leak that originated in a Spanish online Asus marketplace (via Tom's Guide), anyway. If you type "xbox ally" into the search field, it will actually show supposed prices for both the base ROG Xbox Ally console and the more powerful Xbox Ally X. The "cheaper" one is the equivalent of $699 USD, while the Ally X comes ou…
Xbox Ally X and Ally prices leaked: Here's how much Microsoft's upcoming handhelds may cost
Just a little over a month after the official announcement, we now have an idea of how much the upcoming Xbox-branded ROG Ally handheld consoles may cost. As highlighted in a new report, it appears as though Google Search pulled some results from ASUS’ website and listed the Xbox Ally X and Ally at €899 and €599, respectively. You are looking at the European prices, though they give us a good understanding of how much they could cost in the U.S.…
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