US EditionIf the Leaks Are True, ROG Xbox Ally’s Price Could Be Anything but an Ally
EUROPE, JUL 14 – Asus's own website accidentally revealed European prices for the ROG Xbox Ally handhelds, with the base model at €599 and the premium model at €899, signaling a premium market entry.
- Microsoft and Asus announced two new Xbox-branded handhelds, the ROG Xbox Ally and ROG Xbox Ally X, last month, designed as upgraded versions of Asus's ROG Ally devices.
- This announcement follows a five-year gap without new Xbox hardware and comes amid a crowded handheld market where Microsoft relies on partners like Asus due to its own first-party delay.
- Leaked prices list the ROG Xbox Ally at €599 and the more powerful ROG Xbox Ally X at €899 , with pre-orders expected in August and a likely October 2025 release.
- The devices run a Windows variant built around the Xbox app and support multiple game stores, but Microsoft has not confirmed support for smaller launchers or emulators, and tariffs may affect final prices.
- If these prices hold, the ROG Xbox Ally will target higher budgets, potentially limiting affordability and raising doubts about Microsoft's investment, though the handheld launch could significantly impact the gaming portable market.
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Asus ROG Xbox handhelds could start at €599, and go up to €899 for premium model
According to Spanish gaming blog 3DJuegos, the prices were revealed via Google product boxes that appeared in search results. A published screenshot indicates that the base ROG Xbox Ally will be priced at €599 (approximately $698) in Spain, while the higher-end Xbox Ally X will cost a significantly steeper €899 (around $1,048).Read Entire Article
ASUS Leaks ROG Xbox Ally Price, Here's How It Compares To Other Handhelds
If you're in the market for a new gaming handheld, we have some good news for you. We now know how much the ASUS ROG Xbox Ally machines are likely going to cost. This information comes courtesy of a web design oversight in the page of ASUS' Spanish local partner, "ASUS by MacMan", who scrubbed the prices from the product pages but still has
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Total News Sources34
Leaning Left3Leaning Right0Center2Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 40%
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