US EditionThe Power of Advertising
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The Power of Advertising
by Paul Semendinger February 3, 2025 *** I saw the following on Twitter (X) the other day and it reminded me of a story... The advertisement above (or one very similar to it) appeared in Life Magaizine in 1946. Two eight-year-old boys, twins, in Norwood, New Jersey saw this ad. Those boys didn't care, at all, about the cigarettes, but they were drawn in by the words "Baseball Players" and "Big Leagues." One of those boys, his name was David, dec…
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