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The playbook for college sports revenue is expanding from logos and fees to entertainment districts
Athletic departments are adding mixed-use districts, jersey patches and new credit lines as NIL spending and other costs keep rising.
- After the NCAA authorized jersey patches in January, collegiate athletic programs are rapidly securing corporate deals, with Ohio State and Notre Dame reportedly landing patch agreements totaling around $30 million.
- Five years after regulatory changes cleared the way for athlete endorsement deals, departments face mounting expenses further complicated by the $2.8 billion House settlement allowing schools to spend more than $20 million annually on athletes.
- Tennessee athletic director Danny White is leveraging stadium assets to offset costs, overseeing a $337 million renovation of Neyland Stadium and a planned $280 million entertainment district along the Tennessee River.
- Big 12 Commissioner Brett Yormark orchestrated a league-wide deal providing schools access to a line of credit up to $30 million each, while other programs leverage corporate partnerships with FedEx and Monster Energy.
- Washington University sports business director Patrick Rishe anticipates more mixed-use facility developments in college sports over the next 10 years than ever before, even as major programs like the Huskies face projected $16 million cash flow deficits.
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23 Articles
23 Articles
From logos and fees to entertainment districts, the playbook for college sports revenue is expanding
“There’s never been a closer relationship between resources and competitive success as there is right now,” Tennessee athletic director Danny White said before adding: “This is the game that we’re in.”
·Las Vegas, United States
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Associated Press News+19 Reposted by 19 other sources
The playbook for college sports revenue is expanding from logos and fees to entertainment districts
Universities are getting creative to keep up with the expensive world of college athletics. They're adding corporate logos to jerseys and fields, and building entertainment districts to generate revenue beyond game days.
·New York, United States
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Playbook for college sports revenue expanding from logos, fees to entertainment districts
Universities are getting creative to keep up with the expensive world of college athletics. They're adding corporate logos to jerseys and fields, and building entertainment districts to generate revenue beyond game days.
·Johnstown, United States
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Total News Sources23
Leaning Left6Leaning Right3Center14Last UpdatedBias Distribution61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
L 26%
C 61%
13%
Factuality
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