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The Pitch: Advertising and marketing news for 12.23.25

The Martin Agency created a new brand platform and creative campaign for the YMCA as it celebrates its 175th birthday. A minute-long spot from the campaign shows the Y’s range of community fitness classes, from boxing to ballet, in a fast-paced, high-intensity sequence.  The Martin Agency has also parted ways with former client Papa John’s, the pizza giant confirmed, following a creative agency review in October. Martin had handled the company’s…
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Richmond BizSense broke the news in Richmond, United States on Tuesday, December 23, 2025.
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