US EditionThe Parent's Plate Problem: How Good Intentions for Kids Lead to Poor Food Choices for Adults
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The Parent's Plate Problem: How Good Intentions for Kids Lead to Poor Food Choices for Adults
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Picture this: A kids’ menu contains some healthy options, so a parent decides to order one for their child—perhaps grilled chicken bites with baby carrots. However, when it comes to the parent’s own order, they choose something less healthy, such as a cheeseburger…
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