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Published 2 months ago

The Paradox of Patience: Scientists Reveal Why We Hate To Wait

Summary by Ground News
The need for closure influences both decision-making and the increasing distress felt as the end of a wait nears. Annabelle Roberts, Texas McCombs assistant marketing professor, is interested in how impatience influences the choices people make. Her work also offers lessons on what marketers can do to make waiting less annoying.

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