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The Paradox of Patience: Scientists Reveal Why We Hate To Wait

Summary by Ground News
The need for closure influences both decision-making and the increasing distress felt as the end of a wait nears. Annabelle Roberts, Texas McCombs assistant marketing professor, is interested in how impatience influences the choices people make. Her work also offers lessons on what marketers can do to make waiting less annoying.

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The Paradox of Patience: Scientists Reveal Why We Hate To Wait

Back in 1981, Tom Petty sang that the waiting is the hardest part. New research from The University of Texas helps to explain why. In two recent papers, Annabelle Roberts, Texas McCombs assistant marketing professor, explores the internal negotiations that happen when people feel impatient: wheth

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Sci Tech Daily broke the news in on Wednesday, February 21, 2024.
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