New York Times Adds Family Deals in 'Biggest Change' to Subscriptions Structure in Years

How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue

The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.

New York Times adds family deals in 'biggest change' to subscriptions structure in years

The New York Times is hoping to replicate the feeling of sharing sections of a print newspaper around the breakfast table for the digital age as it launches family subscriptions for the first time. New York Times head of subscriptions growth Ben Cotton said customising each element of the bundle was a “compelling” reason why people would want to pay more, even if they currently share their login unofficially with friends or family. Cotton told P…

NYT launches a new family subscription offering for four people, including the All Access Family plan at $30/month and the Games Family plan at $10/month

Sara Fischer / Axios: NYT launches a new family subscription offering for four people, including the All Access Family plan at $30/month and the Games Family plan at $10/month  —  The New York Times on Monday introduced a new family subscription offering, the company's head of subscription growth Ben Cotton told Axios.

The New York Times is using a new family plan as a chance to increase its digital subscriber base and revenue

The New York Times' digital subscription strategy is characterized by three main elements: acquiring new subscribers, enhancing subscription...