The New Rules of Airline Loyalty Programs
- Airline loyalty programs from the Big Four U.S. Carriers offer free flights and elite perks to customers in 2023.
- These programs have become more complex and less rewarding recently because airlines aim to increase customer spending and revenue.
- In 2023, the combined revenue from the leading airline rewards programs reached $32.2 billion, with Delta Air Lines generating close to $2 billion through its collaboration with American Express.
- Experts say customers struggle to assess point value since airlines do not publish fixed values and often raise award flight costs quietly, reducing rewards over time.
- Therefore, consumers are advised to use miles regularly, select travel credit cards wisely, and transfer points to programs offering better redemption rates.
45 Articles
45 Articles
The New Rules of Airline Loyalty Programs
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Current point transfer bonuses for May 2025
The best points rewards programs, in our opinion, are those that allow points to be transferred to many different airline and hotel loyalty programs. In this way, it’s often possible to get outsized value from your points. For example, suppose you want to fly lie-flat business class to Europe. Prices from the US are typically $3,000 or more. If you use a point program to pay with points for that airfare, you’ll pay 300,000 points when points are…
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