Czechia's New Redesign Strategy Aims to Fight Fraud with Fonts

Aktuálně.cz

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"The symbol is a red rectangular shield with a white two-tailed lion in a jump at the top and a blue stripe on the side, which refers to the Czech tricolor," writes the Najbrt studio, whose design was selected by the jury, on its website. The lion is based on a small state emblem, but the authors of the design have modernized it, for example, enlarging the crown, claws or tongue. In addition to the lion, the new font Czechia Sans™ is also part o…

echo24.cz

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The visual identities of European countries take on various forms, which strive for understandable communication abroad and on the domestic scene. The goal of the design of a unified visual style of Czech state bodies was to create a logo that must be clearly recognizable from the small state emblem, but at the same time unmistakable. This was stated by its author Jakub Spurný from Studio Najbrt at the presentation of the visual identity in the …

Hospodářské Nnoviny (HN.cz)

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The Czech state has taken a small but significant step towards the civilized West. Thirty-two years after its establishment, it has received a tool that will allow thirty-one ministries and state institutions to appear unified on the outside and create the impression that they are truly part of a single state entity. The Czech Republic has received...

iDNES.cz

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The Ministry of Foreign Affairs (MFA) presented a new visual identity for state institutions on Wednesday. The author of the major unification of the previously disparate visual system is Jakub Spurný from Studio Najbrt. "It is important that it is simply used well," he says of the main motivation he put into the logo design. According to the ministry, the new visual should be used next year.