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The new college sports agency is rejecting some athlete NIL deals with donor-backed collectives

UNITED STATES, JUL 10 – The College Sports Commission has cleared over 1,500 NIL deals since June 11 but rejects donor-backed collectives for lacking a valid business purpose under NCAA rules.

  • On Thursday, the organization overseeing name, image, and likeness agreements in college athletics notified Division I athletic directors that it declined approval for deals between athletes and donor-supported collectives designed to channel funds to players or their institutions.
  • The rejection occurred because the collectives' deals failed to meet an NCAA rule requiring a valid business purpose beyond raising money to pay athletes.
  • The agency, partnered with Deloitte on the NIL Go portal launched June 11, has cleared over 1,500 deals ranging from three to seven figures, with 12,000 athletes registered.
  • Sports attorney Darren Heitner cautioned that the new guidance might place an unfair load on collectives, which have financial commitments to players extending over several years, and noted that consistent denial of collective agreements handled by Deloitte could raise antitrust concerns.
  • Starting July 1, the $2.8 billion House settlement permits schools to compensate players directly, leading to the closure of numerous donor-backed collectives connected to programs such as Georgia and Alabama, while several universities, including Georgia, have partnered with Learfield to facilitate NIL agreements.
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James Moore broke the news in on Thursday, July 10, 2025.
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