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Box Launches New Visual Identity; See Logos Since 1861 - 09/11/2026

Summary by Folha De S.Paulo
The Federal Economic Box presented on Monday (9) a new visual identity, with changes in the logo design and the colors used by the bank. The version maintains the traditional blue and orange X, but adopts a more rounded typography. Read more (11/09/2026

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Treated as a state secret since October 2024, the new brand of the Federal Economic Box was launched on Monday (9). The announcement was made by the bank's dome to employees, and from now on the new brand must already become part of the identity of the application and some agencies. Exclusive material for subscribers. To have full access, access the link of the subject and register.

·Rio de Janeiro, Brazil
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The Federal Economic Box released a new visual identity, the first rewording of the brand in almost 30 years. According to the company, it is part of a repositioning process of the brand. The previous version was released in 1997. It went through color and shading adjustments in 2005 and 2017, but it kept the typography. The new logo starts to use a typography called unipass, in which capital letters and tiny letters appear at the same time. Dev…

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New logo has rounded shapes and reference to the real estate sector; change will be implemented gradually, starting with 11 agencies and the application The Caixa announced on Monday (9) a change in its brand, after an expenditure of R$ 3.5 million disbursed between 2024 and 2026. The logo running side-by-side has given rise to an image with [...]

The New Box Brand

Bank promotes first major change in visual identity in 30 years

This content was originally published in Agora RN - Rio Grande do Norte News Portal. Visit https://agorarn.com.br for more Christmas and RN news. Bank maintains blue, orange and the X symbol, with gradual implementation in the units; customers should check official channels and avoid suspicious links Read more Rio Grande do Norte news in Agora RN: https://agorarn.com.br . . Follow us: Facebook.com/agorarn

The Federal Economic Box launched on Monday (9) a new visual identity, the first major reformulation of the brand in almost 30 years. The change preserves elements...

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Globo broke the news in Rio de Janeiro, Brazil on Monday, November 9, 2026.
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