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The Mushroom Council debuts new marketing platform
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The Mushroom Council debuts new marketing platform
LEE’S SUMMIT, Mo. (September 30, 2025) – The Mushroom Council BB #:161860 today announces a bold new marketing platform and tagline, “It’s Not Magic. It’s Mushrooms,” aimed at attracting the next generation of mushroom shoppers and driving long-term category growth. Developed with direct input from a marketing task force made up of mushroom industry leaders, the platform addresses a new target audience of emerging consumers: current light and me…
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