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The Metaverse Isn’t Dead. It’s Turning Into A Customer Data Powerhouse

  • On Jan 20, 2026 Meta announced cuts to its Reality Labs division, trimming about 10% of 15,000 staff and laying off 331 workers in the Puget Sound region.
  • Facing heavy losses, Reality Labs lost almost $13.2 billion in the first nine months of 2025, and Meta said it is shifting resources toward wearables and smartglasses; Tracy Clayton said savings will support growth this year.
  • State filings detail 331 layoffs including 105 in Redmond office, 89 in Bellevue Spring District office, 40 in Seattle Dexter Avenue North office and 97 remote Washington workers.
  • Brands and retailers note immersive environments track gaze, gesture, and movement in real time, while startups and venture capital report rising pitches to license spatial data sets.
  • Once spatial capture moves to smartglasses and wearables, data collection will intensify rapidly, enabling AI agents to tailor products in near real time, while Roblox creates space for new entrants as Meta steps back.
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poslovni.hr broke the news in on Tuesday, January 20, 2026.
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