Published 8 months ago

‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

Summary by Ground News

Kyle & Jackie O's new deal will see the duo stay on with KIIS until the end of 2034. Their contracts will increase by $2-3 million per annum from January 2025. CEO and managing director Ciaran Davis said he doesn't see the shortness of the market changing in the next six months. The expansion of the show to Melbourne in 2024 should be welcomed by advertisers and brands, Davis said.

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‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

The major contract extension for Kyle Sandilands and Jackie ‘O’ Henderson won’t just be good for them and the KIIS network, it’ll also be great news for brands and advertisers, according to the boss of ARN. Speaking to Mumbrella this week about the deal, CEO and managing director Ciaran Davis had a blunt response when asked about his views on the current landscape of the advertising market. “I think the market is short,” Davis said “More globa…

8 months ago

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‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

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‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

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