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Published 3 months ago

‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

Summary by Ground News
Kyle & Jackie O's new deal will see the duo stay on with KIIS until the end of 2034. Their contracts will increase by $2-3 million per annum from January 2025. CEO and managing director Ciaran Davis said he doesn't see the shortness of the market changing in the next six months. The expansion of the show to Melbourne in 2024 should be welcomed by advertisers and brands, Davis said.
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