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The man and method behind Aston Martin's huge F1 commercial growth
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The man and method behind Aston Martin's huge F1 commercial growth
Through Jefferson Slack’s journey to Formula 1, he worked with Michael Jordan, became the first American CEO of a major European football team, and steered prestigious agencies Wasserman and IMG.Now, as managing director of commercial and marketing at Aston Martin F1 Team, Slack has overseen the Silverstone squad’s rise in valuation to over $3bn USD, with a combined market cap of $3tn across its partners.The Race spoke to Aston Martin’s commerci…
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