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The madness behind the belief: Superstition expert explains fan rituals - Mountain Top Media

by LINDSEY PIERCY LEXINGTON, Ky. — It’s the familiar March Madness frenzy: bracket predictions, buzzer-beater highlights and, of course, the quirks of fandom. Basketball fans have long found ways to feel like they can influence the outcome of a game — even from the couch. We embrace traditions that range from lucky attire to sitting in the same spot. While some might chalk these behaviors up to coincidence, one researcher at the University of Ken
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Mountain Top Media | | Pikeville, KY broke the news in on Friday, March 13, 2026.
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