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The Luxury Collection Names Justin Theroux as a Global Explorer and the Face of Its New Campaign Celebrating the Brand Portfolio
The campaign highlights over 130 hotels in 40 countries, showcasing the brand's dualities through cinematic storytelling starring Justin Theroux as The Curator.
- Yesterday, The Luxury Collection unveiled its new global campaign, I am The Luxury Collection, starring Justin Theroux as The Curator and debuting across HBOmax.
- Originating in 1906 under the CIGA brand, The Luxury Collection brand includes more than 130 hotels and resorts in over 40 countries and celebrates 'beautiful dualities' with Stept Studios.
- The hero film, Beautiful Contradiction, juxtaposes architectural marvels with intimate moments, featuring Justin Theroux as The Curator.
- The campaign launches globally on HBOmax with exclusive behind-the-scenes content on social and digital brand channels, while Theroux joins The Luxury Collection's Global Explorer program to integrate with Marriott Bonvoy.
- Bruce Rohr said the brand acts as a Destination Authority, noting `As the Destination Authority, every property within The Luxury Collection portfolio invites travelers to experience culture in unexpected, immersive, and inspiring ways`.
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26 Articles
26 Articles
The Luxury Collection Names Justin Theroux as a Global Explorer and the Face of Its New Campaign Celebrating the Brand Portfolio
The acclaimed actor and filmmaker stars in a cinematic brand campaign revealing the character and diversity of The Luxury Collection's expansive global portfolio.
·Yuma, United States
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The Luxury Collection Names Justin Theroux as a Global Explorer and the Face of Its New Campaign Celebrating the Brand Portfolio
The acclaimed actor and filmmaker stars in a cinematic brand campaign revealing the character and diversity of The Luxury Collection's expansive global portfolio.
·Hillsville, United States
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The Luxury Collection Names Justin Theroux as a Global Explorer and the Face of Its New Campaign Celebrating the Brand Portfolio
The acclaimed actor and filmmaker stars in a cinematic brand campaign revealing the character and diversity of The Luxury Collection's expansive global portfolio.
·Wilmington, United States
Read Full Article
Coverage Details
Total News Sources26
Leaning Left1Leaning Right2Center7Last UpdatedBias Distribution70% Center
Bias Distribution
- 70% of the sources are Center
70% Center
C 70%
R 20%
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