The Luka Doncic Whisperer: Lara Beth Seager Is NBA Star’s Behind-the-Scenes Brand Manager

The Luka Doncic whisperer: Lara Beth Seager is NBA star’s behind-the-scenes brand manager

She's worked with Dirk Nowitzki, Mark Cuban, the Cowboys owners and Stars great Mike Modano. Now she's helping Luka Doncic settle into his new role with the Los Angeles Lakers after being traded by the Mavs. Get to know Lara Beth Seager and learn why Charlotte Jones calls her "a powerhouse."

The Luka Doncic Whisperer: Lara Beth Seager is NBA star’s behind-the-scenes brand manager

The Luka Dončić Whisperer: Lara Beth Seager helped Luka Dončić pick up the pieces after his trade from the Mavericks to the Lakers, becoming more than just his brand manager, but a big sister, too.