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The Kirkland Brand Was Born to 'Save' Costco and Ended up Becoming a Third of Its Sales
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Normally, supermarket brands tend to relate to low prices and commodities, but Kirkland Signature broke with that perception. Costco’s exclusive brand has become synonymous with quality, variety and a good relationship between price and value for millions of consumers. Kirkland was not born together with Costco and its memberships. It was several years before the US company created this brand and transformed it into one of its main business bets…
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