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"The King Returned": How Viral Music Emerged that Became the Hit of the Selection

Summary by UOL
While the big record companies invested heavily to placate the official hit of the 2026 World Cup, the anthem that really took the stands, at least the prints, was born independently in a studio in Uberlândia, Minas Gerais.
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While the big record companies invested heavily to placate the official hit of the 2026 World Cup, the anthem that really took the stands, at least the prints, was born independently in a studio in Uberlândia, Minas Gerais.

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UOL broke the news on Monday, June 29, 2026.
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