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The Joykis From Gemma's Shop in Sondika Are Now Sold by Tiktok
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Renew or die. That’s what Gemma thought in June of last year after her son proposed to take another step in selling the products he had shipped for fourteen years in his physical shop of Piruletas Sondika. The idea was clear: to market online, specifically by TikTok. A leap into the digital world that he has made without losing the essence that characterizes this business that has accompanied the neighborhood of this city of Biscay over the last…
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