US EditionBurger King, Wendy's Respond to McDonald's CEO's Viral Taste-Test Video
McDonald's CEO Chris Kempczinski's viral Big Arch taste test prompted rival chains Wendy's and Burger King to release response videos, sparking widespread social media engagement.
- On March 3, McDonald’s released the Big Arch and a clip of CEO Chris Kempczinski taking a tiny bite quickly went viral and drew online mockery.
- Viewers criticized McDonald’s CEO Chris Kempczinski’s stiff delivery, tiny first bite, and use of the word product in the promotional launch video, amplifying ridicule.
- Social creators amplified the moment with parodies and TikTok videos, including one with over 949,000 likes, as rivals posted burger tasting videos on social platforms.
- Nutrition data shows the Big Arch has 1,020 calories and 1,760 milligrams sodium, equaling half and 76% of the Food and Drug Administration daily values respectively.
- Originally launched about 18 months ago in Canada, Germany, Portugal, France, Switzerland and the United Kingdom, the Big Arch is already permanent in U.K. outlets and could stay if customers embrace it.
25 Articles
25 Articles
McDonald's boss Christopher Kempczinski raves: "I love this product!!" But when he bites into the new burger in front of the camera, he seems to behave rather than go and go. In the social networks, of course, the competition doesn't miss out on the fast food giant. One thing Kempsczinski has definitely achieved with his video: attention. 10,7 million times the clip on Instagram has been watched. In the video you can see how the McDonalds CEO tr…
Woolworths troll McDonalds after THAT burger video fail
Woolworths CEO Roy Bagattini has taken a swipe at McDonald’s boss Chris Kempczinski, who has been trolled online over an awkward video of him eating a new burger off the menu. The video has gone viral on social media, with many accusing the fast-food executive of not endorsing his own products. WOOLWORTHS CEO TROLLS MCDONALD’S BOSS On its Instagram account, Woolworths posted a clip of its CEO, Roy Bagattini, sampling a burger from the retailer’s…
McDonalds' American CEO, Chris Kempczinski, wants to apply for a new burger. In the video, he bites off "enjoyable" – but the effect starts backwards. McDonalds' American CEO, Chris Kempczinski, wants to apply for a new burger.In the video, he bites off "enjoyable" – but the effect starts backwards.
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