The Innovation of the Main Consumer Brands Falls in Half in Five Years

According to the 2025 edition of the Brand Footprint by Kantar Worldpanel, the largest global study of consumer brands that are most often bought in Spain and the world. According to it, the percentage of innovations made by the top 50 of the brands most chosen by consumers continues to decline, with an average of 17%, a weight that represents half that five years ago. According to María Josep Martínez-Abarca, general director of Kantar Worldpan…