The Inaugural Wienie 500 Races into the History Books

The Brief: Tanq Holidays and the Wienie 500

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.   HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500. On May 23, just ahead of the Indy 500, the brand gathered …

Six Wienermobiles Compete in the Inaugural 'Oscar Mayer Wienie 500' at the Indianapolis Motor Speedway

Six iconic Oscar Meyer Wienermobiles raced against each other in the first ever Oscar Meyer Wienie 500, which took place during “Carb Day” at the Indianapolis Motor Speedway during the weekend of The Indianapolis 500. The drivers of these legendary hot dog in bun vehicles stayed upright in the windy turns, despite being so top-heavy. In the end, “Slaw Dog” crossed the finish line first. Meat the dogs. 6 teams that are ready to take the Wienermo…

The Inaugural Wienie 500 Races into the History Books

Oscar Mayer made history at the Indy 500 Carb Day with the first-ever Wienie 500 race, featuring six Wienermobiles speeding around the Indianapolis Motor Speedway.