Google suspended 39.2 million malicious advertisers in 2024 thanks to AI

Google suspended 39.2 million malicious advertisers in 2024 thanks to AI

Google is adding LLMs to everything, including ad policy enforcement.

Google's AI models shut down 39 million fraudulent advertisers

Google's use of AI to combat harmful ads has resulted in the suspension 39.2 million fraudulent accounts. On Wednesday, the tech giant published its 2024 Ads Safety Report, highlighting its use of advanced LLMs (Large Language Models) to detect and enforce advertiser fraud. Since 2023, Google has added "50 enhancements" to its LLMs that "need only a fraction of the information earlier models needed to quickly recognize emerging threats, identify…

Google used AI to suspend over 39M ad accounts suspected of fraud

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year

Google Suspends Over 39 Million Ad Accounts Using AI to Combat Fraud

In 2024, Google ramped up to unprecedented levels their efforts to combat the fraudulent ad practices. The company claimed to have suspended some 39.2 million advertiser accounts from its platform. This grim total means that the amount suspended has more than tripled since this time of last year. It presages the tech giant’s increasingly vigorous crusade to preserve the integrity of its advertising ecosystem. During that same time period in the …

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Google Used AI To Suspend Over 39 Million Ad Accounts Suspected of Fraud

An anonymous reader quotes a report from TechCrunch: Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 -- more than triple the number from the previous year -- in its latest crackdown on ad fraud. By leveraging large language models (LLMs) and using signa...