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The Immersive Experience with Which Victoria’s Secret Pink and Loveshackfancy Celebrate Christmas
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In a season where dozens of drops, collaborations and special releases appear each week, the product ceased to be sufficient. Today, the real battlefield is in the experience. Under that logic, Victoria’s Secret PINK and LoveShackFancy took their second collaboration to a more ambitious terrain: the urban space turned into a brand stage. The bet was clear and blunt, not to sell anymore at the moment, but to stay in the collective memory. And, ab…
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