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‘The Iconic breached our trust’: Top Australian brand quits retailer over copycat claims

Summary by Ground News

The Iconic allegedly copied Bec & Bridge's Lover styles. The Iconic's buying team first saw the styles in February 2021. But a change to delivery schedules due to last year's COVID-19 lockdowns meant the Lover stock ended up launching on The Iconics before Bec and Bridge delivered theirs. A second brand also named in internal documents as having complained that one of its dresses was similar to a Lover style.

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Sydney Morning Herald

‘The Iconic breached our trust’: Top Australian brand quits retailer over copycat claims

The Iconic has defended its processes after fashion brand Bec & Bridge “exited quietly” rather than pursue legal action against the online giant.

3 years ago·Sydney, Australia

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Sydney Morning Herald broke the news in Sydney, Australia 3 years ago on Tuesday, December 20, 2022.

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