The IBC Accelerator helping broadcasters gain reach and trust

The IBC Accelerator helping broadcasters gain reach and trust – TVBEurope

What happens to a story’s editorial voice when it is reformatted for a feed, landing page, or an AI answer? Joe Croney, founder and CEO, HyperContent, explains how the company is tackling the challenge head-on with an IBC Accelerator project that treats editorial context as a portable, load-bearing asset Source: The IBC Accelerator helping broadcasters gain reach and trust – TVBEurope

The IBC Accelerator helping broadcasters gain reach and trust

Please explain what your Accelerator project is in as much detail as possible. Smart Stories is defining the Story Object Model, an open standard that lets a story carry its editorial context across every tool in the chain, from newsgathering to transmission. Today the rundown, MAM, graphics and planning systems each hold a fragment of the story. None holds it together. MOS connected those systems operationally, and I say that as someone who wor…