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The Heated Rivalry China is Losing in Soft Power
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The Heated Rivalry China is Losing in Soft Power
Jemma Tan | China FellowThe runaway success of Canadian Crave production Heated Rivalry (HR), launched in November 2025, has brought the marketability and cultural influence of queer media firmly into the global consciousness. Garnering critical acclaim for blending explicit content and emotional intimacy, HR has shown that the subsidisation of screen production can reap strong soft-power returns. Under a system that nurtures creative leadership…
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