US EditionThe Head of Kia Dismantles the Myth of the Cheap Electric Car in Europe: “so You Can’t Make Money”
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The CEO of KIA in Europe questions electric cars for less than 20,000 euros. The KIA EV2 will soon be the most affordable electric car of the brand for Europe, but its price will be above what we call “affordable”. For the head of KIA in Europe, around 20,000 euros is not viable.KIA is paving the way for the arrival of new electric cars to its range in its lowest part. We talk about the modified versions of its E-GMP platform, with an architectu…
Marc Hedrich, CEO of KIA Europe, states that it is not economically viable to market a €20,000 electric car today. However, its main European competitors are working on similar proposals. Currently, few electric cars sold in Europe have a starting price below €20,000 before subsidies. Only small models with a predominantly urban focus belong to this exclusive club, and all of them are manufactured in China: the BYD Dolphin Surf, the Dacia Spring…
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