The Gleamers: How Asia’s play-focused consumers are reshaping commerce

The Gleamers: How Asia’s play-focused consumers are reshaping commerce

Asia is experiencing a unique demographic convergence. By 2050, the region will house one in four of the world’s seniors (over 60) as well as 60% of its young people. This generational mix is creating a powerful new consumer archetype that transcends age: “The Gleamers”.