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ITV's 'Most Expensive Flop' in Years to Be 'Axed' After Very Low Viewership

  • ITV plans to axe its new game show, dubbed the 'most expensive flop' in years, due to very low viewership since its launch earlier this year.
  • The show, starring David Tennant, has struggled to compete against BBC's Race Across The World.
  • ITV has not made a firm decision yet, but many executives consider the show a disaster.
  • Sources mentioned that David Tennant's involvement increased production costs, making the failure a 'bigger blow' for ITV.
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The Herald ScotlandThe Herald Scotland
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ITV's 'most expensive flop' in years to be 'axed' after very low viewership

A new gameshow starring David Tennant, which has been dubbed ITV's 'most expensive flop' in years, is to be 'axed'.

·Scotland, United Kingdom
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73% Center
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nationalworld.com broke the news in on Tuesday, July 8, 2025.
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