The Gartner Hype Cycle shows how risky it is to write books on technology trends - Josh Bernoff

The Gartner Hype Cycle shows how risky it is to write books on technology trends - Josh Bernoff

This is Gartner’s Hype Cycle, a representation of how new technologies inevitably become discovered, overhyped, trashed, and eventually adopted. It is also a diagram of why the odds are stacked against your book about technology. I recently showed this to Carolyn Monaco, a highly experienced consultant who helps authors to succeed as thought leaders. Although... The post The Gartner Hype Cycle shows how risky it is to write books on technology t…