The gaming data market: how the collection and analysis of players' data influence the economy and marketing of online casinos

In the digital age, data has become the gold of the 21st century. This truth is particularly evident in the online casino industry, where the collection and analysis of players' data play a crucial role in economic growth and marketing strategies. The gaming data market is expanding, transforming the way operators understand, target and retain their users. The strategic value of players' data Each action undertaken by a player — whether it's a c…