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The future of AI-powered market research - Home News Now

Summary by Home News Now
Don’t ask me why, but I kept an article from The New York Times from February 2002 on a “groundbreaking” method of market research at the time called ZMET, or the Zaltman Metaphor Elicitation Technique. I say don’t ask because I genuinely don’t know, which made rediscovering it a bit like seeing a message in a bottle washed upon my shore, which is to use a metaphor and at the same time to quote Sting, which is always a good thing.  ZMET disappea…
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Home News Now broke the news in on Tuesday, August 12, 2025.
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