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The Frozen Pizza Trends Defining How Americans Eat Right Now

Summary by Food & Wine
Instacart’s 2026 data reveals clear favorites in toppings, regional buying habits, and crust styles, offering a snapshot of how Americans are stocking their freezers right now.Credit: GMVozd / Getty ImagesKey PointsA new Instacart report shows that pepperoni remains America’s favorite frozen pizza topping, accounting for 43% of frozen pizza sales in 2025 — more than cheese and Supreme/Deluxe combined.The Midwest dominates frozen pizza consumptio…

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Food & Wine broke the news in on Thursday, March 5, 2026.
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