‘The flight costs €15, we’re not going to give you a foot massage’: Have we normalized being treated badly by advertising?

‘The flight costs €15, we’re not going to give you a foot massage’: Have we normalized being treated badly by advertising?

“Random seat? You’ll lose the window.” “The flight costs €15, we’re not going to give you a foot massage.” “You paid for a seat, not a throne.” Ryanair’s official Spanish account on X has posted messages like these over the past month. Far from causing outrage, they have become almost routine. The Irish low-cost carrier has long embraced an acidic, at times offensive, communication style. But it is not alone. Other brands such as U.S. burger cha…