The first Audi model has officially shown a cheaper segment - Global Happenings

Chinese Audi Electric Version Launched at Auto Shanghai 2025

A new chapter in Audi’s journey in China begins with the Volkswagen Group officially unveiling its new electric vehicle brand, AUDI, exclusively for the Chinese market. Audi presented its first production model, the E5 Sportback, at the 2025 Shanghai Motor Show. This mid-size fastback is fully electric and was specifically designed for Chinese consumers. The Advanced Digitized Platform (ADP) has produced its first product, the AUDI E5 Sportback.…

The AUDI E5 Sportback Battles BMW EVs In China

Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we wrote the brand’s name in all caps in the headline? That’s because the E5 Sportback isn’t an Audi, it’s an AUDI. Let us explain. AUDI is a newly launched sub-brand created through a partnership between Audi and its Chinese ally, SAIC. It forgo…

New electric car brand AUDI launches its first EV in China

A new EV brand called AUDI (a China-only division of the well-known Audi), under the Volkswagen Group, has officially unveiled its first electric vehicle, the E5 Sportback. This sleek, elongated crossover debuted during the 2025 Shanghai Motor Show, and it boasts some noteworthy features. The AUDI E5 Sportback has a modern and aerodynamic design, and there's no way you can mistake it for any of Audi's products. Its slim headlights and taillights…

CKD production of the second generation Audi Q7 model of the second facelift version has already started at the DRB-Hicom plant in Pekan, Pahang at a rate of three units per day, before its official introduction next month. The SUV, which has been open for reservation since April 10, is priced at around RM469k-RM489k, and is Audi's first CKD model in Malaysia and Southeast Asia. “This assembly plant and its transformation with its own updated an…

AUDI E5 Sportback and Audi A6L e-tron debut at 2025 Auto Shanghai

At the 2025 Auto Shanghai, Audi is showcasing a lineup of 19 models made by Audi and its two local partners, FAW and SAIC. Five of those made their world debut at the show and two of them are all-electric. AUDI E5 Sportback The first production model from the new sister brand AUDI, the E5 Sportback, was developed together with partner SAIC – integrating the "best of both worlds." The fully...

The first Audi model has officially shown a cheaper segment - Global Happenings

Audi prepares several new models for a cheaper segment. The first car – the Audi E5 Sportback 2026 Model year – is ready. The modern car was shown in the photo during the official premiere. For such machines, the company determined a separate Audi brand. This applies to the name of the original, but with a capsule and without a regular logo of four rings. Details about the car became known to motor skills. The manufacturer explains the new name …