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The Firebirds Announce Changes for a Fan-Centric Gameday Experience

Summary by KESQ
PALM DESERT, Calif. (KUNA) – The Coachella Valley Firebirds are reflecting on their first three seasons and implementing changes to improve the fan experience heading into the 2025-2026 season. John Page, senior vice president of Acrisure Arena and the Coachella Valley Firebirds, said officials heard fans’ concerns about the high cost of attending games. One area where they recognized the need for change was parking pricing, and they’ve now deve…

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Luis Medina PALM DESERT, Calif. (KUNA) – The Coachella Valley Firebirds are reflecting on their first three seasons and implementing changes to improve the fan experience heading into the 2025-2026 season. John Page, senior vice president of Acrisure Arena and the Coachella Valley Firebirds, said officials heard fans’ concerns about the high cost of attending games. One area where they recognized the need for change was parking pricing, and they…

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PALM DESERT, Calif. (KUNA) – The Coachella Valley Firebirds are reflecting on their first three seasons and implementing changes to improve the fan experience heading into the 2025-2026 season. John Page, senior vice president of Acrisure Arena and the Coachella Valley Firebirds, said officials heard fans’ concerns about the high cost of attending games. One area where they recognized the need for change was parking pricing, and they’ve now deve…

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KESQ broke the news in on Thursday, August 28, 2025.
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