The Fascinating Rise of a Bitter Italian Liqueur in Jamaica

The Fascinating Rise of a Bitter Italian Liqueur in Jamaica

“Red Passion” takes on a new meaning in the Caribbean Juan Jose Napuri / Getty ImagesKey TakeawaysCampari, the iconic Italian aperitif, has become a cultural fixture in Jamaica, where it’s celebrated not just as a drink but as a symbol of strength, masculinity, and “red passion.”The bitter liqueur has taken on uniquely Jamaican twists, appearing in inventive cocktails and often mixed with rum, Guinness, or Red Bull.Campari’s deep roots in Jamaic…