Just two years ago, Natalia Maczek's luxury brand was a huge success: its clothes were worn by global stars like Rihanna and Miley Cyrus, and sales revenue exceeded PLN 50 million. But the good times finally ended – revenues plummeted, and the business ceased to be profitable. What went wrong?
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Just two years ago, Natalia Maczek's luxury brand was a huge success: its clothes were worn by global stars like Rihanna and Miley Cyrus, and sales revenue exceeded PLN 50 million. But the good times finally ended – revenues plummeted, and the business ceased to be profitable. What went wrong?