The Expert After the Advertising Criticism Against Pernilla Wahlgren: "Paradigm Shift at SVT"

Dagens Nyheter.

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Factuality

Ownership

Pernilla Wahlgren's dual roles as, on the one hand, the host of "Allsång på Skansen", and on the other hand, an artist and influencer, once again raises the question of SVT's independence. - People who are attractive to SVT often have strong brands, says Marie Grusell, associate professor of media at the University of Gothenburg.