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The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information

  • Traditional Universal Product Codes , known as barcodes, have automated checkout and powered retail for over 50 years by enabling product scanning.
  • Brands and retailers are shifting to GS1-powered QR codes to improve shopping by providing more product information via smartphone scans while maintaining barcode functionality at checkout.
  • Unlike UPCs that only provided item prices, new QR codes offer details on ingredients, allergens, freshness, origin, sustainability, recipes, and more to meet shoppers' information needs.
  • Retailers plan to accept these advanced QR codes at checkout by 2027 to enhance operations and prevent the sale of recalled products.
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InsideNoVA.comInsideNoVA.com
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The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information

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Helena Independent Record broke the news in Helena, United States on Monday, July 13, 2026.
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