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The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information
Traditional Universal Product Codes , known as barcodes, have automated checkout and powered retail for over 50 years by enabling product scanning.
Brands and retailers are shifting to GS1-powered QR codes to improve shopping by providing more product information via smartphone scans while maintaining barcode functionality at checkout.
Unlike UPCs that only provided item prices, new QR codes offer details on ingredients, allergens, freshness, origin, sustainability, recipes, and more to meet shoppers' information needs.
Retailers plan to accept these advanced QR codes at checkout by 2027 to enhance operations and prevent the sale of recalled products.