US EditionFake discounts on Shein 'breach law', EU says
- The European Commission and national authorities launched a probe in 2024 into Shein's consumer practices across the EU.
- The investigation followed findings that Shein used fake discounts, pressure selling, misleading labels, and unclear return policies, possibly breaching EU consumer law.
- Authorities also asked Shein to clarify compliance on product rankings, third-party sellers, sustainable claims, and consumer contact accessibility.
- Shein has one month to respond with commitments on addressing concerns or face fines based on its EU turnover, while officials emphasized consumers must not be misled or pressured.
- Shein stated it engages constructively with regulators to ensure safe, reliable shopping, while ongoing enforcement signals tighter oversight of e-commerce platforms in Europe.
118 Articles
118 Articles
European Commission Accuses Shein of Deceptive Sales Practices
An investigation by the European Commission and multiple national consumer authorities has found online retailer Shein to have allegedly engaged in a “number of practices on its platform that infringe EU consumer law,” the commission said. Shein was found to be allegedly offering fake discounts by advertising price reductions that were not based on the actual pre-discount prices of the products. The company put consumers under pressure to comple…
European Commission Accuses Shein of Deceptive Sales Practices - The Thinking Conservative
Investigation by European Commission found online retailer Shein to allegedly engaged in a number of practices on its platform that infringe EU consumer law. The post European Commission Accuses Shein of Deceptive Sales Practices appeared first on The Thinking Conservative.
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