The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics
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4 Articles
Diamonds, gems, credits and other virtual currencies are in the sights of the European authorities. Nine video game companies, including Ubisoft, Riot Games, Mojang, King and Supercell, are now subject to coordinated actions to check that players really know how much they spend.
The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics
European consumer protection authorities have announced a series of "coordinated actions" aimed at 10 video companies, accusing several of the biggest names in the industry--like Activision Blizzard and Ubisoft--of "dark patterns" that are designed to put minors and individuals at risk of gaming addiction. If you've ever purchased in-game currency, then you're probably aware of how one of these tactics works. For example, Destiny 2's in-game cur…
The EU authorities investigate ten gaming companies on the use of virtual currencies, aiming to protect minors and transparency for consumers.The European consumer protection authorities have launched a coordinated action against ten companies active in the gaming sector.The investigation, coordinated by the European Commission through the CPC (Co-operation Network for Consumer Protection) aims to verify compliance with EU rules and the principl…
Brussels wants the skins to be paid in euros and the intermediate gems to disappear: the CPC has already warned Activision, Riot, Ubisoft and Supercell. The entry The EU wants to charge the virtual coins of video games: the skins will be paid in euros was first published in What!.
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