Made by AI? EU Tells Firms to Stick a Label on It From Sunday
Companies face large fines if they fail to label chatbots and AI-made text, images, video and audio under the new transparency rules.
- Starting Sunday, August 2, the European Union requires mandatory labels on AI-generated content, including deepfakes, to ensure Europeans immediately know whether online content is real or synthetic.
- An EU official said "Generative AI enables disinformation to be created at unprecedented scale, tailored to specific audiences, and disseminated with remarkable speed," making it increasingly difficult to distinguish real from synthetic content.
- Firms face large fines for non-compliance, while existing AI systems have until December 2 to adapt; exemptions apply to "artistic, creative, satirical, fictional" work.
- TikTok says over three billion content items already have labels, while Meta deployed an "AI Info" label on Instagram and Facebook ahead of the deadline.
- Google's Karen Massin warned of "regulatory complexity" that "risks confusing the people these rules are meant to help," raising concerns about overlapping labels undermining transparency goals.
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Those who post professional AI-generated content must identify this in the future. Otherwise, there are sometimes high penalties. The most important questions and answers.
Images, audio recordings, videos and texts generated by artificial intelligence and designed to appear authentic will have to be labelled in the European Union from Sunday, 2 August. Companies that do not comply with the new rules risk fines of up to 15 million euros or 3% of global turnover.
AI labels become compulsory on authentic-looking content under EU rules
Companies that make or use AI will soon have to label content that looks authentic but is not, as the European Union’s landmark AI Act moves from principle into enforcement. From 2 August, providers and deployers across the bloc face binding transparency rules covering deepfakes, synthetic media, and machine-generated text, a shift platforms have been […] This story continues at The Next Web
From 2 August, the European Commission is beginning to monitor new rules of artificial intelligence. Chatbots will have to identify themselves as AI, deepfakes will have to be flagged and the most advanced models will be subject to new obligations.
At the start of the enforcement phase of the law, labels for AI content among the new obligations (ANSA)
Starting Sunday, new AI rules will apply in the EU, requiring AI companies to explicitly inform users that they are using AI. For instance, it is mandatory to disclose whether images, videos, or audio have been edited or generated using AI. This content must be labeled to make it easier for authorities to track where AI has been involved.
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